Investify is a mobile app concept designed to empower marginalized communities with essential financial knowledge. This app seeks to address the financial literacy gap affecting 37 million Americans by providing accessible education and support.
My Role
Product designer responsible for: product strategy, market research, discovery, feature scoping, objective definition, user research, design, prototyping, and testing.
01
Problem
Difficult learning curve for financial education
In the market research sessions I learned that the financial industry is constantly evolving, with complex and confusing regulations - which makes it hard for people to stay updated with the latest information. Additionally, user research showed that access to quality financial education is limited, hindering people's ability to understand, grow, and improve their financial well-being.
Key pain points from research
· Fragmented learning sources & no dedicated platform
· People often rely solely on personal connections for financial guidance.
· Difficult to connect with experts and volunteer organizations
02
Challenge
Provide easy access to financial education
The goal was to empower people so that they felt confident and supported in taking steps to improve their financial future. I chose to focus on three aspects of the learning process.
· Personalized & relevant information
· Create a trusted community
· Provide expert guidance
03
Solution
It is understandable that financial education can feel daunting. That's why the onboarding process is designed to be quick and insightful. We gather essential information about a user's financial knowledge, risk tolerance, and preferred learning style. This allows us to deliver highly personalized content tailored to their unique needs.
03
Personalization
It is understandable that financial education can feel daunting. That's why the onboarding process is designed to be quick and insightful. We gather essential information about a user's financial knowledge, risk tolerance, and preferred learning style. This allows us to deliver highly personalized content tailored to their unique needs.
Group learning
Based on primary research I discovered that people find it easier to grasp complex financial topics when learning within a supportive group setting. To accommodate diverse learning styles, we offer a variety of community events where users can actively engage with each other and experts. These include:
Interactive Radio Talks: Lively discussions on relevant financial issues.
Live Discussions: Ask questions, share insights, and learn from others' experiences.
Mentor guidance
During research we identified the importance of trust in financial education. To address this need, I created a seamless way for users to connect directly with credible financial experts. This allows users to access bite-sized content directly from trusted sources, fostering a deeper understanding of complex financial topics
Dedicated experts
To create meaningful change in user behavior & understanding, people needed a way to get dedicated support around their unique financial situation. I provided easy access to live mentors who can connect on a 1:1 call to get guidance is key. This really helps them feel more confident about the support & the impact on their future.
04
Outcome
Unmoderated testing studies in Phase 1 show good results with some suggestions for improvement. Continuously seeking and iterating on user feedback will ensure that the app remains user-centric and continues to meet the evolving needs of its target audience.
Measuring impact
· 80% positive, People willing to use this tool to enhance their learning.
· 75% users would use the app to improve financial learning
· Most users would trust and use content created by financial experts
· 80% users agreed that financial stress can be reduced with expert sessions
05
Learnings
This was really an eye opening project for me as it showed me real issues that low income marginalized communities have to go through.I learned some important takeaways from this project related to product and business processes.
Inprocess
